Barbu Harsan (EU)

Barbu Harsan brings over 20 years of hands-on experience as a multimedia marketing artist in the mobile gaming and entertainment industries, having worked with global studios such as Take-Two Interactive (Social Point, Barcelona) and Outplay Entertainment (Scotland). His creative background adds a practical, industry-grounded layer to the Innovation & Culture team. Barbu will support Laura Berton and Jakub Kubalski in exploring how AI and generative tools are transforming the creative process across marketing and entertainment — while also shedding light on their limits and ethical considerations within fast-paced tech ecosystems.