Barbu Harsan (EU)

Barbu Harsan brings over 20 years of hands-on experience as a multimedia marketing artist in the mobile gaming and entertainment industries, having worked with global studios such as Take-Two Interactive (Social Point, Barcelona) and Outplay Entertainment (Scotland). His creative background adds a practical, industry-grounded layer to the Innovation & Culture team. Barbu will support Laura Berton in exploring how AI and generative tools are transforming the creative process across marketing and entertainment while also shedding light on their limits and ethical considerations within fast-paced tech ecosystems.