Light Me Up
Nash Hughes
CEO & Chief Strategy Officer
Light Me Up is the innovation studio of BFC Group, born in Silicon Valley and active across Europe, Asia, and the Middle East. With 700+ startups supported since 2017, we specialize in fast, tailored AI adoption — building custom agents, executive AI doubles, and lightweight tools that solve real business challenges. Our tech-agnostic, hands-on approach empowers teams to act fast and stay independent. As early supporters of AI ON US, we advocate for ethical, impactful AI at scale.
Light Me Up – The Innovation Studio of BFC Group
Born in Silicon Valley in 2017, Light Me Up is the innovation studio of BFC Group. Over the past 8 years, we’ve supported over 700 startups across every wave of innovation — from Web3 and blockchain to crypto, deeptech, and robotics. Since 2022, we’ve naturally taken the leap into generative AI.
With one key difference: we don’t believe in one-size-fits-all solutions. We push back against costly developments that are obsolete before they're even deployed. Our mission is to drive smart, large-scale AI adoption — placing the right tool in the right hands to solve real problems.
We’ve created AI “doubles” of executives to free them from daily tasks and emotionally charged decisions. We build agents that automate critical services for companies in growth or transformation. We equip finance teams in fragmented groups with tools that outperform legacy software. We even teach children — starting at age 9 — to explore AI through creative expression.
Our commitment to smart adoption now allows us to collaborate with major companies across Europe (NaTran, Nestlé, Fluence, McDonald’s, LVMH, SNCF), Asia, and the Middle East. Our method is consistent: identify the challenge, co-design the solution, build lightweight tools, equip the teams, and train them through hands-on learning.
We move fast — deliberately breaking with the slow pace of large organizations. Our studio exists to accelerate innovation and transformation. So we move fast.
When we leave, teams are autonomous, agile, and not tied to any specific technology. Our tech-agnostic approach ensures clients retain flexibility and independence.
From simple marketing issues to complex deeptech challenges, the breadth of our studio’s expertise allows us to tackle it all.
Our connection to AI ON US?
We are committed to promoting ethical AI adoption. In a crowded vendor landscape, we champion tools and solutions aligned with our values.
We are proud to be among the very first supporters of the AI ON US initiative.