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AI Adoption: Why Business Leaders Still Fail to Integrate It feat. Nash Hughes, CSO at Light Me Up

Fast-moving markets. Deep trust gaps. Widespread fear. In this episode of AI ON US x CTO News Thursday, Nash Hughes, AI Consultant at AI ON US, Chief Strategy Officer and Founder of Light Me up, breaks down why business leaders still struggle to adopt AI and what they can do about it.

🎧 Why AI Adoption Fails—And How Leaders Can Fix It | With Nash Hughes Fast-moving markets.


Deep trust gaps. Widespread fear. In this episode of AI ON US x CTO News Thursday, Nash Hughes, Chief Strategy Officer and Founder of Light Me up, breaks down why business leaders still struggle to adopt AI and what they can do about it.


You’ll learn:


✅ Why fear and lack of education block successful AI integration

✅ How to co-design AI with users—not just deploy tech from the top

✅ Best practices for executives navigating the AI revolution


💥 BONUS ANNOUNCEMENT: Nash Hughes will be joining us LIVE at the AI ON US Summit this October 15–16, 2025 in Biarritz 🇫🇷 as an official AI Consultant.


This international summit on Responsible AI for Executives is supported by the French Ministry for Europe and Foreign Affairs, with only 100 seats available. Hear from global experts from MIT, HP Federal, Epitech, and more, flying in from the US and Europe.


🎟️ Reserve your seat now: www.ai-on-us.com


👉 Don’t forget to like, comment, and subscribe for more expert insights on AI, regulation, and leadership.


00:00 – Intro by Marianne & John

00:51 – Meet Nash Hughes: AI Consultant & Guest Speaker

03:55 – Why AI Adoption Fails: Fast Markets, Broken Trust

05:07 – Trust Crisis & Fear: The Human Barrier to AI

08:00 – Use Case & past experience of adoption failure

10:56 – Best Practices for Executives: Co-Design, Educate, Decide

15:16 – Final Takeaways & AI Adoption Recap

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